THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Heavyweight Oversized HoodieCHF 50.00CHF 50.00 -
90's Wash Baggy JeansCHF 52.00CHF 52.00 -
Carabiner Keychain SetFrom CHF 24.00From CHF 24.00 -
Monaco Runner SneakersCHF 71.00CHF 71.00CHF 0.00 -
BLACK ARMADA Motion Tech PulloverCHF 50.00CHF 50.00CHF 0.00 -
2 in 1 Airflow Run ShortsCHF 43.00CHF 43.00CHF 0.00 -
Airflow Run CapCHF 27.00CHF 27.00CHF 0.00 -
KAPVOE Spectrum Shield SunglassesCHF 39.00CHF 39.00CHF 0.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 43.00CHF 43.00CHF 43.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 60.00CHF 60.00CHF 0.00 -
AFFICIAL 'We Are So Back' HatCHF 39.00CHF 39.00 -
Chunky Lace Platform SneakersCHF 46.00CHF 46.00CHF 46.00 -
Shadow Graphic Print T-ShirtCHF 35.00CHF 35.00 -
Long Length Vintage Wash JortsCHF 39.00CHF 39.00 -
Archive Graphic BeanieCHF 15.00CHF 15.00CHF 0.00 -
OLYMPIAN 1984 SneakersCHF 65.00CHF 65.00 -
Washed Metal Graphic Long SleeveCHF 48.00CHF 48.00CHF 0.00 -
Performance Nylon PantsCHF 38.00CHF 38.00 -
EdgeShade Sports SunglassesCHF 16.00CHF 16.00CHF 16.00 -
MADEN Black Mamba Skate SneakersCHF 54.00CHF 54.00 -
MADEN Canvas Workwear JacketCHF 60.00CHF 60.00 -
Curved Baggy Carpenter JeansCHF 66.00CHF 66.00CHF 0.00 -
BladeWave Buckle BeltCHF 17.00CHF 17.00 -
Metal Trim Lug Sole ShoesCHF 60.00CHF 60.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Balloon Leg Washed Twill TrousersCHF 65.00CHF 65.00CHF 0.00 -
MADEN Utopia SneakersCHF 82.00CHF 82.00CHF 0.00 -
'Heaven' Acid Wash Graphic T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
Core Boxy HoodieCHF 53.00CHF 53.00CHF 0.00 -
Colour Wash Denim Carpenter ShortsCHF 54.00CHF 54.00CHF 0.00 -
Faded Halo Graphic T-ShirtCHF 38.00CHF 38.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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Tour Archive T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
Phantom Frame Acid Wash T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
EXTREME CAUSE Textured Panel Acid Wash T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
Cyber Sigilism Embroidered T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
'Heaven' Acid Wash Graphic T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
Faded Halo Graphic T-ShirtCHF 38.00CHF 38.00CHF 0.00
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SHORTS
Upgrade your summer rotation with shorts that actually bring something to the fit. Think baggy denim, utility details, washed finishes and easy silhouettes made for warm days, city plans and off-duty styling.
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Colour Wash Denim Carpenter ShortsCHF 54.00CHF 54.00CHF 0.00 -
Arc Panel JortsCHF 59.00CHF 59.00CHF 0.00 -
Buckle Detail JortsCHF 60.00CHF 60.00CHF 0.00 -
Draped Pleat ShortsCHF 39.00CHF 39.00CHF 0.00 -
Pleat Front Vintage Wash JortsCHF 43.00CHF 43.00CHF 0.00 -
2 in 1 Airflow Run ShortsCHF 43.00CHF 43.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
OUTERWEAR
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BLACK ARMADA Modular Terrain JacketCHF 82.00CHF 82.00CHF 0.00 -
Vintage Wash Fleece Lined Bomber JacketCHF 104.00CHF 104.00CHF 0.00 -
Workwear Fleece Hood JacketCHF 77.00CHF 77.00CHF 0.00 -
Fleece Lined Funnel Neck Twill JacketCHF 99.00CHF 99.00CHF 0.00
JEANS | PANTS
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Balloon Leg Washed Twill TrousersCHF 65.00CHF 65.00CHF 0.00 -
Stacked Wide Leg JeansCHF 46.00CHF 46.00CHF 0.00 -
Pleated Wide Leg TrousersCHF 59.00CHF 59.00CHF 0.00 -
Double Pleat Dark Rinse Barrel JeansCHF 55.00CHF 55.00CHF 0.00
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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Arc Panel Track PantsCHF 50.00CHF 50.00CHF 0.00 -
Technical Panel TrousersCHF 41.00CHF 41.00CHF 0.00 -
BLACK ARMADA Motion Arc PantsCHF 65.00CHF 65.00CHF 0.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 60.00CHF 60.00CHF 0.00
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Core Boxy HoodieCHF 53.00CHF 53.00CHF 0.00 -
Double Layer Heavyweight HoodieCHF 66.00CHF 66.00CHF 0.00 -
Lost Reality Embroidered HoodieCHF 46.00CHF 46.00CHF 0.00 -
Essential Boxy Zip HoodieCHF 55.00CHF 55.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Utopia SneakersCHF 82.00CHF 82.00CHF 0.00 -
MADEN Traverse SneakersCHF 65.00CHF 65.00CHF 0.00 -
Monaco Runner SneakersCHF 71.00CHF 71.00CHF 0.00 -
MADEN Retro Off-Track RunnersCHF 66.00CHF 66.00CHF 0.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
AFFICIAL 'Standard Issue' HatCHF 32.00CHF 32.00 -
AFFICIAL 'We Are So Back' HatCHF 39.00CHF 39.00 -
Y2K Acid Wash Star CapCHF 17.00CHF 17.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
'Whatever' Toque BeanieCHF 15.00CHF 15.00CHF 0.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
Tinted Wrap Around Y2K SunglassesCHF 20.00CHF 20.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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