THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Heavyweight Oversized HoodieCHF 50.00CHF 50.00 -
90's Wash Baggy JeansCHF 53.00CHF 53.00 -
Carabiner Keychain SetFrom CHF 25.00From CHF 25.00 -
Monaco Runner SneakersCHF 73.00CHF 73.00CHF 0.00 -
BLACK ARMADA Motion Tech PulloverCHF 50.00CHF 50.00CHF 0.00 -
2 in 1 Airflow Run ShortsCHF 44.00CHF 44.00CHF 0.00 -
Airflow Run CapCHF 27.00CHF 27.00CHF 0.00 -
KAPVOE Spectrum Shield SunglassesCHF 39.00CHF 39.00CHF 0.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 44.00CHF 44.00CHF 44.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 62.00CHF 62.00CHF 0.00 -
AFFICIAL 'We Are So Back' HatCHF 39.00CHF 39.00 -
Chunky Lace Platform SneakersCHF 47.00CHF 47.00CHF 47.00 -
Shadow Graphic Print T-ShirtCHF 36.00CHF 36.00 -
Long Length Vintage Wash JortsCHF 39.00CHF 39.00 -
Archive Graphic BeanieCHF 15.00CHF 15.00CHF 0.00 -
OLYMPIAN 1984 Heritage SneakersCHF 66.00CHF 66.00 -
Washed Metal Graphic Long SleeveCHF 49.00CHF 49.00CHF 0.00 -
Performance Nylon PantsCHF 38.00CHF 38.00 -
EdgeShade Sports SunglassesCHF 16.00CHF 16.00CHF 16.00 -
MADEN Black Mamba Skate SneakersCHF 55.00CHF 55.00 -
MADEN Canvas Workwear JacketCHF 62.00CHF 62.00 -
Curved Baggy Carpenter JeansCHF 67.00CHF 67.00CHF 0.00 -
BladeWave Buckle BeltCHF 17.00CHF 17.00 -
Metal Trim Lug Sole ShoesCHF 62.00CHF 62.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Vintage Wash Boxy PoloCHF 45.00CHF 45.00CHF 0.00 -
Pinstripe Long Length Tailored ShortsCHF 40.00CHF 40.00CHF 0.00 -
'Lost Summer' Boxy Graphic T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
Brown Loose Denim JortsCHF 43.00CHF 43.00CHF 0.00 -
Essential Acid Wash HoodieCHF 62.00CHF 62.00CHF 0.00 -
'Hope' Graphic T-ShirtCHF 38.00CHF 38.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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Vintage Wash Boxy PoloCHF 45.00CHF 45.00CHF 0.00 -
'Lost Summer' Boxy Graphic T-ShirtCHF 40.00CHF 40.00CHF 0.00 -
'Hope' Graphic T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
BLEGCHN Double Layered Stripe T-ShirtCHF 50.00CHF 50.00CHF 0.00 -
Tour Archive T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
Phantom Frame Acid Wash T-ShirtCHF 38.00CHF 38.00CHF 0.00
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
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SHORTS
Upgrade your summer rotation with shorts that actually bring something to the fit. Think baggy denim, utility details, washed finishes and easy silhouettes made for warm days, city plans and off-duty styling.
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Pinstripe Long Length Tailored ShortsCHF 40.00CHF 40.00CHF 0.00 -
Brown Loose Denim JortsCHF 43.00CHF 43.00CHF 0.00 -
Knee Panel JortsCHF 47.00CHF 47.00CHF 0.00 -
Colour Wash Denim Carpenter ShortsCHF 55.00CHF 55.00CHF 0.00 -
Arc Panel JortsCHF 60.00CHF 60.00CHF 0.00 -
Buckle Detail JortsCHF 62.00CHF 62.00CHF 0.00
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Essential Acid Wash HoodieCHF 62.00CHF 62.00CHF 0.00 -
Essential Core Boxy HoodieCHF 54.00CHF 54.00CHF 0.00 -
Essential Double Layer Heavyweight HoodieCHF 67.00CHF 67.00CHF 0.00 -
Lost Reality Embroidered HoodieCHF 47.00CHF 47.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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Balloon Leg Washed Twill TrousersCHF 66.00CHF 66.00CHF 0.00 -
Pleated Wide Leg TrousersCHF 60.00CHF 60.00CHF 0.00 -
Double Pleat Dark Rinse Barrel JeansCHF 56.00CHF 56.00CHF 0.00 -
Tapered Belted Field ChinosCHF 62.00CHF 62.00CHF 0.00
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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Arc Panel Track PantsCHF 50.00CHF 50.00CHF 0.00 -
Technical Panel TrousersCHF 42.00CHF 42.00CHF 0.00 -
BLACK ARMADA Motion Arc PantsCHF 66.00CHF 66.00CHF 0.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 62.00CHF 62.00CHF 0.00
OUTERWEAR
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BLACK ARMADA Modular Terrain JacketCHF 84.00CHF 84.00CHF 0.00 -
Vintage Wash Fleece Lined Bomber JacketCHF 106.00CHF 106.00CHF 0.00 -
Workwear Fleece Hood JacketCHF 78.00CHF 78.00CHF 0.00 -
Fleece Lined Funnel Neck Twill JacketCHF 100.00CHF 100.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Utopia SneakersCHF 84.00CHF 84.00CHF 0.00 -
MADEN Traverse SneakersCHF 66.00CHF 66.00CHF 0.00 -
Monaco Runner SneakersCHF 73.00CHF 73.00CHF 0.00 -
MADEN Retro Off-Track RunnersCHF 67.00CHF 67.00CHF 0.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
AFFICIAL 'Standard Issue' HatCHF 33.00CHF 33.00 -
AFFICIAL 'We Are So Back' HatCHF 39.00CHF 39.00 -
Y2K Acid Wash Star CapCHF 17.00CHF 17.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
'Whatever' Toque BeanieCHF 15.00CHF 15.00CHF 0.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
Tinted Wrap Around Y2K SunglassesCHF 20.00CHF 20.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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