THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Acid Wash HoodieCHF 62.00CHF 62.00CHF 0.00 -
Long Length Vintage Wash JortsCHF 40.00CHF 40.00 -
Carabiner Keychain SetFrom CHF 25.00From CHF 25.00 -
Monaco Runner SneakersCHF 74.00CHF 74.00CHF 0.00 -
Shadow Butterflies Vintage Wash T-ShirtCHF 40.00CHF 40.00CHF 40.00 -
90's Wash Baggy JeansCHF 53.00CHF 53.00 -
Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
MADEN Black Mamba Skate SneakersCHF 56.00CHF 56.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 44.00CHF 44.00CHF 44.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 62.00CHF 62.00CHF 0.00 -
Y2K Acid Wash Star CapCHF 21.00CHF 21.00CHF 0.00 -
Water-Resistant Messenger BagCHF 41.00CHF 41.00 -
Washed Metal Graphic Long SleeveCHF 50.00CHF 50.00CHF 0.00 -
Long Length Vintage Wash JortsCHF 40.00CHF 40.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
OLYMPIAN 1984 Heritage SneakersCHF 67.00CHF 67.00 -
Essential Rib Knit SweaterCHF 37.00CHF 37.00 -
Panelled Arc-Leg JeansCHF 44.00CHF 44.00 -
Leather Rivet Studded BeltCHF 29.00CHF 29.00 -
Oxblood Lined Leather LoafersCHF 62.00CHF 62.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 85.00CHF 85.00CHF 0.00 -
Astroline Track PantCHF 50.00CHF 50.00 -
MADEN Mini Beanie/BalaclavaCHF 33.00CHF 33.00CHF 33.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Conquer Your Fears Graphic T-ShirtCHF 37.00CHF 37.00CHF 0.00 -
Wide Leg Utility Cargo ShortsCHF 56.00CHF 56.00CHF 0.00 -
Essential Boxy Fit Long SleeveCHF 41.00CHF 41.00CHF 0.00 -
Panelled Acid Wash HoodieCHF 77.00CHF 77.00CHF 0.00 -
'Dark Plan' Acid Wash T-ShirtCHF 41.00CHF 41.00CHF 0.00 -
Leopard Camo Cargo JortsCHF 62.00CHF 62.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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Conquer Your Fears Graphic T-ShirtCHF 37.00CHF 37.00CHF 0.00 -
Essential Boxy Fit Long SleeveCHF 41.00CHF 41.00CHF 0.00 -
'Dark Plan' Acid Wash T-ShirtCHF 41.00CHF 41.00CHF 0.00 -
Essential Long Sleeve T-ShirtCHF 43.00CHF 43.00CHF 0.00 -
Castle Graphic T-ShirtCHF 34.00CHF 34.00CHF 0.00 -
Serpent Dagger Graphic T-ShirtCHF 39.00CHF 39.00CHF 0.00
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
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SHORTS
Upgrade your summer rotation with shorts that actually bring something to the fit. Think baggy denim, utility details, washed finishes and easy silhouettes made for warm days, city plans and off-duty styling.
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Wide Leg Utility Cargo ShortsCHF 56.00CHF 56.00CHF 0.00 -
Leopard Camo Cargo JortsCHF 62.00CHF 62.00CHF 0.00 -
Leopard Waist Distressed Denim JortsCHF 55.00CHF 55.00CHF 0.00 -
Camo Waist Washed Denim JortsCHF 55.00CHF 55.00CHF 0.00 -
Longline Twill JortsCHF 41.00CHF 41.00CHF 0.00 -
Pinstripe Long Length Tailored ShortsCHF 41.00CHF 41.00CHF 0.00
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Panelled Acid Wash HoodieCHF 77.00CHF 77.00CHF 0.00 -
Premium Double Zip HoodieCHF 68.00CHF 68.00CHF 0.00 -
Premium Heavyweight Boxy Crewneck SweatshirtCHF 62.00CHF 62.00CHF 0.00 -
Essential Acid Wash HoodieCHF 62.00CHF 62.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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Classic Workwear ChinosCHF 56.00CHF 56.00CHF 0.00 -
Barrel Leg Utility JeansCHF 62.00CHF 62.00CHF 0.00 -
Balloon Leg Washed Twill TrousersCHF 67.00CHF 67.00CHF 0.00 -
Pleated Wide Leg TrousersCHF 61.00CHF 61.00CHF 0.00
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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Loose Fit Utility TrousersCHF 74.00CHF 74.00CHF 0.00 -
Technical Panel TrousersCHF 42.00CHF 42.00CHF 0.00 -
BLACK ARMADA Motion Arc PantsCHF 67.00CHF 67.00CHF 0.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 62.00CHF 62.00CHF 0.00
OUTERWEAR
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BLACK ARMADA Modular Terrain JacketCHF 85.00CHF 85.00CHF 0.00 -
Vintage Wash Fleece Lined Bomber JacketCHF 108.00CHF 108.00CHF 0.00 -
Workwear Fleece Hood JacketCHF 79.00CHF 79.00CHF 0.00 -
Fleece Lined Funnel Neck Twill JacketCHF 102.00CHF 102.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Utopia SneakersCHF 85.00CHF 85.00CHF 0.00 -
MADEN Traverse SneakersCHF 67.00CHF 67.00CHF 0.00 -
Monaco Runner SneakersCHF 74.00CHF 74.00CHF 0.00 -
MADEN Retro Off-Track RunnersCHF 68.00CHF 68.00CHF 0.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
AFFICIAL 'Standard Issue' HatCHF 33.00CHF 33.00 -
AFFICIAL 'We Are So Back' HatCHF 40.00CHF 40.00 -
Y2K Acid Wash Star CapCHF 21.00CHF 21.00CHF 0.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
'Whatever' Toque BeanieCHF 15.00CHF 15.00CHF 0.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
Tinted Wrap Around Y2K SunglassesCHF 21.00CHF 21.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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