THIS MONTH'S FEATURED FITS
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Essential Heavyweight Oversized HoodieCHF 46.00CHF 46.00CHF 49.00 -
Astroline Track PantCHF 41.00CHF 41.00CHF 43.00 -
Seamless Wool BeanieCHF 20.00CHF 20.00CHF 22.00 -
XTEP 'Basque 2' SneakersCHF 71.00CHF 71.00CHF 75.00 -
Cat Graphic Knitted SweaterCHF 46.00CHF 46.00CHF 49.00 -
90's Wash Baggy JeansCHF 48.00CHF 48.00CHF 52.00 -
Carabiner Keychain SetFrom CHF 22.00From CHF 22.00CHF 24.00 -
MADEN Black Mamba Skate SneakersCHF 50.00CHF 50.00CHF 54.00 -
Fleece Lined Premium Workwear JacketCHF 98.00CHF 98.00CHF 104.00 -
Darted front Balloon PantsCHF 50.00CHF 50.00CHF 54.00 -
Large Water-Resistant Sling BagCHF 41.00CHF 41.00CHF 43.00 -
MADEN Mini Beanie/BalaclavaCHF 30.00CHF 30.00CHF 35.00 -
Lightweight Utility WindbreakerCHF 41.00CHF 41.00CHF 43.00 -
Essential Utility PantsCHF 35.00CHF 35.00CHF 37.00 -
Windproof Utility Trapper CapCHF 20.00CHF 20.00CHF 22.00 -
Half Frame SunglassesCHF 19.00CHF 19.00CHF 20.00 -
Essential Rib Knit SweaterCHF 33.00CHF 33.00CHF 35.00 -
Leopard Print JortsCHF 47.00CHF 47.00CHF 50.00 -
Planet X Buckle BeltCHF 17.00CHF 17.00CHF 18.00 -
Faux Leather Chunky Sole LoafersCHF 57.00CHF 57.00CHF 60.00 -
Boxy Fit Washed Drop Sleeve T-ShirtCHF 31.00CHF 31.00CHF 33.00 -
Long Length Vintage Wash JortsCHF 36.00CHF 36.00CHF 38.00 -
Essential Heavyweight Acid-wash Zip-up HoodieCHF 57.00CHF 57.00CHF 60.00 -
Drift Animal Print SneakersCHF 63.00CHF 63.00CHF 68.00
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NEW ARRIVALS
Here you’ll find the freshest new streetwear to drop at BTHS. We’ve got all the latest trends as well as your style essentials in this seasons trending colours.
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Heavyweight Acid Washed SweatpantsCHF 46.00CHF 46.00CHF 49.00 -
MADEN Padded Workwear JacketCHF 78.00CHF 78.00CHF 82.00 -
Chenille Crewneck SweaterCHF 52.00CHF 52.00CHF 55.00 -
Washed Corduroy JacketCHF 78.00CHF 78.00CHF 82.00 -
Off-Pitch 10 SneakersCHF 57.00CHF 57.00CHF 60.00 -
Insulated Tech Ski PantsCHF 41.00CHF 41.00CHF 44.00
Spotlight on: workwear
SHOP THE EDIT
TREND FOCUS: Animal Print
Discover the roar of the urban jungle with our animal print edit. Unleash your wild side and make a statement on the streets. Shop now for fierce style that's sure to turn heads.
TRENDING UP: next gen 90's/Y2K
Throw it back to the millennium. Fashion will always look at the past for references – in the 2010s, the 90s played an influential role in the trends of that time. Popular aesthetics like grunge skater and streetwear influenced both decades. Think oversized khaki cargo pants paired with a slouchy, long-sleeve tee, topped off with a beanie or wrap around sunglasses.
HOODIES & SWEATSHIRTS RANGE
The perfect hoodie for any fit. Shop the latest sweats and stay cosy in style with these streetwear hoodies. Whether you’re looking for an oversized hoodie or a clean-fitting sweatshirt, we've got your style needs covered.
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BEST Campus HoodieCHF 57.00CHF 57.00CHF 60.00 -
Preppy Collared SweatshirtCHF 56.00CHF 56.00CHF 59.00 -
Essential Vintage Wash Button Neck HoodieCHF 52.00CHF 52.00CHF 55.00 -
Boxy Crop Washed Zip-Up HoodieCHF 52.00CHF 52.00CHF 55.00 -
Essential Heavyweight Vintage Wash HoodieCHF 50.00CHF 50.00CHF 54.00 -
'Flames of Desire' Deconstructed SweatshirtCHF 50.00CHF 50.00CHF 54.00
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SHORTS COLLECTION
Discover the perfect blend of style and comfort with our latest collection of streetwear shorts. Whether you’re hitting the city streets, skate park, or just chilling with friends, our range offers something for every occasion. Crafted from high-quality materials, our shorts ensure durability and a perfect fit, making them an essential addition to your wardrobe.
Step up your fashion game with our trendsetting jorts (jean shorts). Combining the timeless appeal of denim with contemporary designs, our jorts are perfect for those who love to make a statement. Available in various washes and cuts, these jean shorts offer unmatched versatility. Pair them with your favorite graphic tee or a crisp white shirt for a look that’s effortlessly cool and undeniably stylish. -
Long Length Vintage Wash JortsCHF 36.00CHF 36.00
CHF 38.00 -
Balloon-Cut JortsCHF 43.00CHF 43.00CHF 46.00 -
Arc-Cut Structure JortsCHF 41.00CHF 41.00CHF 44.00 -
Woodland Camo Cargo JortsCHF 50.00CHF 50.00CHF 54.00 -
Long Length Y2K Wash JortsCHF 36.00CHF 36.00CHF 38.00 -
Frayed Layered Denim JortsCHF 50.00CHF 50.00CHF 54.00
Trend focus: baggy jeans
The baggy jean is BACK. Jeans are probably one of the most important pieces you'll have in your rotation. Straight leg, relaxed, wide and skater fits remain essential – different washes, cargo pockets and embroidered details elevate them to the next level. Jeans will never be boring.
JEANS | PANTS
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Vintage Work Stripe JeansCHF 41.00CHF 41.00CHF 43.00 -
Performance Nylon PantsCHF 35.00CHF 35.00CHF 37.00 -
Pleated Knee Straight Leg Ripstop PantsCHF 34.00CHF 34.00CHF 36.00 -
Extreme Baggy Leopard Print Cargo PantsCHF 44.00CHF 44.00CHF 47.00
CARGOS | JOGGERS
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Heavyweight Acid Washed SweatpantsCHF 46.00CHF 46.00
CHF 49.00 -
Insulated Tech Ski PantsCHF 41.00CHF 41.00
CHF 44.00 -
Fleece Lined Wide Leg PantsCHF 41.00CHF 41.00CHF 43.00 -
Volume Pleat Wide Leg Jersey PantsCHF 48.00CHF 48.00CHF 52.00
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Featured Brand: MADE EXTREME x BLACK AIR
Explore the drop
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'Made Extreme' Metal Graphic Long Sleeve T-ShirtCHF 41.00CHF 41.00CHF 43.00 -
BLACK AIR 'Destruction' Washed Cotton Oversize T-ShirtCHF 31.00CHF 31.00CHF 33.00 -
BLACK AIR 'Grave Digger' Washed Cotton Jersey Graphic T-ShirtCHF 30.00CHF 30.00CHF 35.00 -
MADE EXTREME Tattoo Print Oversized SweaterCHF 48.00CHF 48.00CHF 52.00 -
MADE EXTREME 'Redemption' Washed HoodieCHF 61.00CHF 61.00CHF 66.00 -
MADE EXTREME Seam Detail JeansCHF 57.00CHF 57.00CHF 60.00
ACCESSORIES
The right accessory can elevate a fit from basic to fire. Take your look to the next level with our range of fresh streetwear accessories including crossbody bags, caps, ski masks, backpacks, necklaces, belts, socks and more.
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Planet X Buckle BeltCHF 17.00CHF 17.00
CHF 18.00 -
MADEN Mini Beanie/BalaclavaCHF 30.00CHF 30.00
CHF 35.00 -
Y2K Astro Buckle BeltCHF 18.00CHF 18.00CHF 19.00 -
Mesh Balaclava Ski MaskCHF 16.00CHF 16.00CHF 17.00 -
Leather Rivet Studded BeltCHF 25.00CHF 25.00CHF 28.00 -
Watchful Tactical GlovesCHF 30.00CHF 30.00CHF 32.00 -
FutureTech GlovesCHF 30.00CHF 30.00CHF 32.00 -
Printed Canvas Webbing BeltCHF 16.00CHF 16.00CHF 17.00
TREND FOCUS: GORPCORE
SHOP THE LOOKSHOP T-SHIRTS
Layering made easy with our collection of graphic and solid colour tees.
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CHOIZE Sports Jersey T-ShirtCHF 30.00CHF 30.00CHF 32.00 -
Painted Stripe T-ShirtCHF 28.00CHF 28.00CHF 30.00 -
Washed Mock Double Layer Long Sleeve T-ShirtCHF 41.00CHF 41.00CHF 43.00
SHOP KNITWEAR
Shop the latest in knitwear - from statement graphic jumpers to tank tops and sweater vests.
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Chenille Crewneck SweaterCHF 52.00CHF 52.00
CHF 55.00 -
Knitted Stripe Rugby ShirtCHF 46.00CHF 46.00CHF 49.00 -
Frequency Knit JumperCHF 52.00CHF 52.00CHF 55.00
Sneaker collection
The perfect street style sneakers to match any fit – unique colours and chunky styles to stand out from the crowd.
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Off-Pitch 10 SneakersCHF 57.00CHF 57.00
CHF 60.00 -
Drift Animal Print SneakersCHF 63.00CHF 63.00
CHF 68.00 -
XTEP 'Basque 2' SneakersCHF 71.00CHF 71.00
CHF 75.00 -
SpeedWay Racing SneakersCHF 50.00CHF 50.00CHF 54.00
BEFORE THE HIGH STREET
We are a global online only retailer which specialises in up and coming fashion before it hits the high street. We offer a platform for smaller brands to reach a wider, international audience. Our aim is to keep our customers on top of the latest trends and streetwear. Shop the hottest looks, street style and must haves for men and women before anyone else. Offering t-shirts, hoodies, sweatshirts, joggers, jackets, caps, accessories and more, we are your one stop destination for the ultimate on trend wardrobe, season after season. We use our expert inside knowledge to only bring you the products we feel you need to be wearing now, before anyone else.
trend feed | store news
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London Fashion Week 2024 has come and gone, leaving a trail of stylish chaos in its wake. The men's fashion scene was on fire, with designers pushing the boundaries of traditional menswear and embracing bold new trends. Let's take a...
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Remember the Y2K era? It was a time of technological advancements, questionable fashion choices, and the fear of the millennium bug. While we may cringe at some of the trends from that time, one thing is for sure – Y2K...
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When it comes to fashion, trends come and go, but some styles have the power to make a lasting impact. One such trend that has been gaining popularity in recent months is the resurgence of jorts. Yes, you read that right – jorts! These denim shorts have made a comeback in the world of menswear, and they are here to stay. In this blog post, we will explore the jorts trend, its history, and why every man should consider adding a pair to his wardrobe.Read more