THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Heavyweight Oversized HoodieCHF 49.00CHF 49.00 -
Astroline Track PantCHF 43.00CHF 43.00 -
AFFICIAL 'We Are So Back' HatCHF 38.00CHF 38.00 -
XTEP 'Basque 2' SneakersCHF 75.00CHF 75.00 -
Essential Washed Double Layer Long SleeveCHF 43.00CHF 43.00 -
Long Length Vintage Wash JortsCHF 38.00CHF 38.00 -
'Whatever' Toque BeanieCHF 14.00CHF 14.00CHF 0.00 -
KELME Retro Terrace Icon SneakersCHF 53.00CHF 53.00 -
MADEN Canvas Workwear JacketCHF 60.00CHF 60.00 -
Performance Nylon PantsCHF 37.00CHF 37.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
OLYMPIAN 1984 SneakersCHF 64.00CHF 64.00 -
Essential Rib Knit SweaterCHF 35.00CHF 35.00 -
Pale Blue Baggy JeansCHF 57.00CHF 57.00 -
Leather Rivet Studded BeltCHF 27.00CHF 27.00 -
Matte Black Chunky Derby ShoesCHF 60.00CHF 60.00CHF 60.00 -
VANCARHELL Skeleton Ribcage T-ShirtCHF 40.00CHF 40.00 -
Relaxed Workwear Taper PantsCHF 53.00CHF 53.00CHF 0.00 -
Large Water-Resistant Sling BagCHF 53.00CHF 53.00 -
MADEN Mini Beanie/BalaclavaCHF 32.00CHF 32.00CHF 32.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 43.00CHF 43.00CHF 43.00 -
90's Wash Baggy JeansCHF 51.00CHF 51.00 -
Carabiner Keychain SetFrom CHF 24.00From CHF 24.00 -
Chunky Lace Platform SneakersCHF 46.00CHF 46.00CHF 46.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Run Mood Graphic TeeCHF 43.00CHF 43.00CHF 0.00 -
Airflow Performance Long SleeveCHF 43.00CHF 43.00CHF 0.00 -
Airflow Run CapCHF 26.00CHF 26.00CHF 0.00 -
2 in 1 Airflow Run ShortsCHF 43.00CHF 43.00CHF 0.00 -
KAPVOE Spectrum Shield SunglassesCHF 38.00CHF 38.00CHF 0.00 -
BLACK ARMADA Motion Arc PantsCHF 64.00CHF 64.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
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OUTERWEAR
The layer that completes the fit. Shop streetwear jackets built for everyday wear, from puffers to workwear-inspired outerwear.
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BLACK ARMADA Modular Terrain JacketCHF 81.00CHF 81.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 81.00CHF 81.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 81.00CHF 81.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 81.00CHF 81.00CHF 0.00 -
BLACK ARMADA Motion Trek Shell JacketCHF 75.00CHF 75.00CHF 0.00 -
Technical Shell Utility JacketCHF 53.00CHF 53.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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Corduroy Barrel Leg TrousersCHF 60.00CHF 60.00CHF 0.00 -
Curved Baggy Carpenter JeansCHF 65.00CHF 65.00CHF 0.00 -
Grey Washed Baggy Carpenter JeansCHF 60.00CHF 60.00CHF 0.00 -
Asymmetrical Baggy JeansCHF 44.00CHF 44.00CHF 0.00
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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BLACK ARMADA Motion Arc PantsCHF 64.00CHF 64.00CHF 0.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 60.00CHF 60.00CHF 0.00 -
BLACK ARMADA Contour Tech TrousersCHF 75.00CHF 75.00CHF 0.00 -
BLACK ARMADA Reflective Flow Track PantsCHF 60.00CHF 60.00CHF 0.00
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Lost Reality Embroidered HoodieCHF 46.00CHF 46.00CHF 0.00 -
Essential Boxy Zip HoodieCHF 54.00CHF 54.00CHF 0.00 -
Preppy Collared SweatshirtCHF 59.00CHF 59.00 -
Essential Vintage Wash Button Neck HoodieCHF 54.00CHF 54.00
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Featured Brand: MADE EXTREME x BLACK AIR
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'Made Extreme' Metal Graphic Long Sleeve T-ShirtCHF 43.00CHF 43.00 -
BLACK AIR 'Destruction' Washed Cotton Oversize T-ShirtCHF 33.00CHF 33.00CHF 37.00 -
BLACK AIR 'Grave Digger' Washed Cotton Jersey Graphic T-ShirtCHF 32.00CHF 32.00CHF 35.00 -
MADE EXTREME Tattoo Print Oversized SweaterCHF 51.00CHF 51.00
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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BLACK ARMADA Motion Tech PulloverCHF 49.00CHF 49.00CHF 0.00 -
BLACK ARMADA Motion Tech PulloverCHF 49.00CHF 49.00CHF 0.00 -
BLACK ARMADA Motion Tech PulloverCHF 49.00CHF 49.00CHF 0.00
KNITWEAR
Layer up with essential streetwear knitwear. Shop oversized jumpers, sweater vests, and everyday knits designed to elevate your rotation.
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Shadow Drip Jacquard JumperCHF 32.00CHF 32.00CHF 0.00 -
Nordic Rib Knit 1/4 ZipCHF 43.00CHF 43.00CHF 0.00 -
Jacquard Grandad JumperCHF 49.00CHF 49.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Diamond Heritage Suede SneakersCHF 60.00CHF 60.00CHF 0.00 -
Off-Pitch 10 SneakersCHF 60.00CHF 60.00 -
Drift Animal Print SneakersCHF 67.00CHF 67.00 -
XTEP 'Basque 2' SneakersCHF 75.00CHF 75.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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SD Pendant NecklaceCHF 18.00CHF 18.00 -
Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
AFFICIAL 'Standard Issue' HatCHF 32.00CHF 32.00 -
AFFICIAL 'We Are So Back' HatCHF 38.00CHF 38.00 -
Y2K Acid Wash Star CapCHF 17.00CHF 17.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
'Whatever' Toque BeanieCHF 14.00CHF 14.00CHF 0.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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