THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Heavyweight Oversized HoodieCHF 49.00CHF 49.00 -
Astroline Track PantCHF 42.00CHF 42.00 -
AFFICIAL 'We Are So Back' HatCHF 38.00CHF 38.00 -
XTEP 'Basque 2' SneakersCHF 74.00CHF 74.00 -
Essential Washed Double Layer Long SleeveCHF 42.00CHF 42.00 -
Long Length Vintage Wash JortsCHF 38.00CHF 38.00 -
'Whatever' Toque BeanieCHF 14.00CHF 14.00CHF 0.00 -
KELME Retro Terrace Icon SneakersCHF 53.00CHF 53.00 -
MADEN Canvas Workwear JacketCHF 59.00CHF 59.00 -
Performance Nylon PantsCHF 37.00CHF 37.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
OLYMPIAN 1984 SneakersCHF 64.00CHF 64.00 -
Essential Rib Knit SweaterCHF 35.00CHF 35.00 -
Pale Blue Baggy JeansCHF 56.00CHF 56.00 -
BladeWave Buckle BeltCHF 17.00CHF 17.00 -
Matte Black Chunky Derby ShoesCHF 59.00CHF 59.00CHF 59.00 -
Fleece Lined Premium Workwear JacketCHF 102.00CHF 102.00 -
Relaxed Workwear Taper PantsCHF 53.00CHF 53.00CHF 0.00 -
Large Water-Resistant Sling BagCHF 49.00CHF 49.00 -
MADEN Mini Beanie/BalaclavaCHF 32.00CHF 32.00CHF 32.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 42.00CHF 42.00CHF 42.00 -
90's Wash Baggy JeansCHF 51.00CHF 51.00 -
Carabiner Keychain SetFrom CHF 24.00From CHF 24.00 -
Chunky Lace Platform SneakersCHF 46.00CHF 46.00CHF 46.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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BLACK ARMADA Motion Tech PulloverCHF 49.00CHF 49.00CHF 0.00 -
BLACK ARMADA Contour Tech TrousersCHF 74.00CHF 74.00CHF 0.00 -
Technical Shell Utility JacketCHF 53.00CHF 53.00CHF 0.00 -
Essential Vintage Wash Double Layer Long SleeveCHF 46.00CHF 46.00CHF 0.00 -
BLACK ARMADA Reflective Flow Track PantsCHF 59.00CHF 59.00CHF 0.00 -
Long Sleeve Waffle T-ShirtCHF 49.00CHF 49.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
What’s Moving: next gen 90's/Y2K
Throw it back to the millennium. Inspired by iconic 90s and early 2000s streetwear, this edit brings oversized cargos, slouchy long sleeves, beanies, and wraparound sunglasses back into rotation. Heritage references, rebuilt for now.
HOODIES & SWEATSHIRTS RANGE
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Lost Reality Embroidered HoodieCHF 46.00CHF 46.00CHF 0.00 -
Essential Boxy Zip HoodieCHF 54.00CHF 54.00CHF 0.00 -
Preppy Collared SweatshirtCHF 58.00CHF 58.00 -
Essential Vintage Wash Button Neck HoodieCHF 54.00CHF 54.00 -
Essential Boxy Crop Washed Zip-Up HoodieCHF 54.00CHF 54.00 -
Plaid Hood Zip-up HoodieCHF 54.00CHF 54.00
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OUTERWEAR
The layer that completes the fit. Shop streetwear jackets built for everyday wear, from puffers to workwear-inspired outerwear.
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Technical Shell Utility JacketCHF 53.00CHF 53.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 81.00CHF 81.00CHF 0.00 -
Vintage Wash Fleece Lined Bomber JacketCHF 102.00CHF 102.00CHF 0.00 -
Workwear Fleece Hood JacketCHF 76.00CHF 76.00CHF 0.00 -
Fleece Lined Funnel Neck Twill JacketCHF 97.00CHF 97.00CHF 0.00 -
Reversible Teddy Fur BomberCHF 70.00CHF 70.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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Corduroy Barrel Leg TrousersCHF 59.00CHF 59.00CHF 0.00 -
Curved Baggy Carpenter JeansCHF 65.00CHF 65.00CHF 0.00 -
Grey Washed Baggy Carpenter JeansCHF 59.00CHF 59.00CHF 0.00 -
Asymmetrical Baggy JeansCHF 43.00CHF 43.00CHF 0.00
CARGOS | JOGGERS
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BLACK ARMADA Contour Tech TrousersCHF 74.00CHF 74.00CHF 0.00 -
BLACK ARMADA Reflective Flow Track PantsCHF 59.00CHF 59.00CHF 0.00 -
BLACK ARMADA Terrain Utility PantsCHF 64.00CHF 64.00CHF 0.00 -
Parachute Wide Cargo PantsCHF 54.00CHF 54.00CHF 0.00
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Featured Brand: MADE EXTREME x BLACK AIR
Explore the drop
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'Made Extreme' Metal Graphic Long Sleeve T-ShirtCHF 42.00CHF 42.00 -
BLACK AIR 'Destruction' Washed Cotton Oversize T-ShirtCHF 33.00CHF 33.00CHF 37.00 -
BLACK AIR 'Grave Digger' Washed Cotton Jersey Graphic T-ShirtCHF 32.00CHF 32.00CHF 35.00 -
MADE EXTREME Tattoo Print Oversized SweaterCHF 51.00CHF 51.00 -
MADE EXTREME 'Redemption' Washed HoodieCHF 65.00CHF 65.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Planet X Buckle BeltCHF 18.00CHF 18.00CHF 18.00 -
MADEN Mini Beanie/BalaclavaCHF 32.00CHF 32.00CHF 32.00 -
Mesh Balaclava Ski MaskCHF 17.00CHF 17.00 -
Y2K Graphic BeanieCHF 17.00CHF 17.00CHF 17.00 -
Leather Rivet Studded BeltCHF 27.00CHF 27.00 -
Watchful Tactical GlovesCHF 32.00CHF 32.00 -
FutureTech GlovesCHF 32.00CHF 32.00 -
Y2K Acid Wash Star CapCHF 17.00CHF 17.00
THE EDIT: GORPCORE
SHOP THE LOOKT-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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BLACK ARMADA Motion Tech PulloverCHF 49.00CHF 49.00CHF 0.00 -
Essential Vintage Wash Double Layer Long SleeveCHF 46.00CHF 46.00CHF 0.00 -
Long Sleeve Waffle T-ShirtCHF 49.00CHF 49.00CHF 0.00
KNITWEAR
Layer up with essential streetwear knitwear. Shop oversized jumpers, sweater vests, and everyday knits designed to elevate your rotation.
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Shadow Drip Jacquard JumperCHF 32.00CHF 32.00CHF 0.00 -
Nordic Rib Knit 1/4 ZipCHF 42.00CHF 42.00CHF 0.00 -
Jacquard Grandad JumperCHF 49.00CHF 49.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Diamond Heritage Suede SneakersCHF 59.00CHF 59.00CHF 0.00 -
Off-Pitch 10 SneakersCHF 59.00CHF 59.00 -
Drift Animal Print SneakersCHF 67.00CHF 67.00 -
XTEP 'Basque 2' SneakersCHF 74.00CHF 74.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
trend feed | store news
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