THIS MONTH'S FEATURED FITS
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Boxy Quick-Dry T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
Long Length Vintage Wash JortsCHF 39.00CHF 39.00CHF 0.00 -
Y2K Acid Wash Star CapCHF 17.00CHF 17.00 -
OLYMPIAN 1984 SneakersCHF 65.00CHF 65.00 -
Drop Sleeve Check ShirtCHF 32.00CHF 32.00CHF 0.00 -
90's Wash Baggy JeansCHF 52.00CHF 52.00 -
Carabiner Keychain SetFrom CHF 25.00From CHF 25.00CHF 0.00 -
MADEN Black Mamba Skate SneakersCHF 54.00CHF 54.00CHF 0.00 -
MADEN Canvas Workwear JacketCHF 61.00CHF 61.00 -
Barrel Leg Twill PantsCHF 61.00CHF 61.00CHF 0.00 -
Leather Rivet Studded BeltCHF 28.00CHF 28.00 -
Matte Black Chunky Derby ShoesCHF 61.00CHF 61.00CHF 61.00 -
Essential Acid Wash HoodieCHF 55.00CHF 55.00 -
Relaxed Drawstring Washed Cargo PantsCHF 39.00CHF 39.00CHF 0.00 -
Colour Block 5-Panel Corduroy CapCHF 20.00CHF 20.00CHF 0.00 -
'Masterpiece' Suede Luxe SneakersCHF 61.00CHF 61.00CHF 0.00 -
OVDY Moto Graphic T-ShirtCHF 38.00CHF 38.00CHF 0.00 -
Leopard Print Pocket Carpenter JortsCHF 49.00CHF 49.00CHF 0.00 -
Planet X Buckle BeltCHF 18.00CHF 18.00CHF 18.00 -
Lace-up Chunky Sole Derby ShoesCHF 61.00CHF 61.00CHF 61.00 -
VANCARHELL Skeleton Ribcage T-ShirtCHF 41.00CHF 41.00 -
Lightning Embroidery Wide-Leg JeansCHF 64.00CHF 64.00CHF 0.00 -
MADEN Mini Beanie/BalaclavaCHF 32.00CHF 32.00CHF 36.00 -
BTHS Lo-Phat SneakersCHF 55.00CHF 55.00CHF 55.00
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NEW ARRIVALS
Here you’ll find the freshest new streetwear to drop at BTHS. We’ve got all the latest trends as well as your style essentials in this seasons trending colours.
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Boxy Fit Washed Drop Sleeve T-ShirtCHF 33.00CHF 33.00CHF 0.00 -
KELME Retro Terrace Icon SneakersCHF 54.00CHF 54.00CHF 0.00 -
Long Length Y2K Wash JortsCHF 39.00CHF 39.00CHF 0.00 -
Boxy Crop Washed Zip-Up HoodieCHF 55.00CHF 55.00CHF 0.00 -
Astroline Track PantCHF 43.00CHF 43.00CHF 0.00 -
'Behave' 90's Style Sports JerseyCHF 36.00CHF 36.00CHF 0.00
TREND FOCUS: Animal Print
Discover the roar of the urban jungle with our animal print edit. Unleash your wild side and make a statement on the streets. Shop now for fierce style that's sure to turn heads.
TRENDING UP: next gen 90's/Y2K
Throw it back to the millennium. Fashion will always look at the past for references – in the 2010s, the 90s played an influential role in the trends of that time. Popular aesthetics like grunge skater and streetwear influenced both decades. Think oversized khaki cargo pants paired with a slouchy, long-sleeve tee, topped off with a beanie or wrap around sunglasses.
HOODIES & SWEATSHIRTS RANGE
The perfect hoodie for any fit. Shop the latest sweats and stay cosy in style with these streetwear hoodies. Whether you’re looking for an oversized hoodie or a clean-fitting sweatshirt, we've got your style needs covered.
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Boxy Crop Washed Zip-Up HoodieCHF 55.00CHF 55.00
CHF 0.00 -
Essential Heavyweight Vintage Wash HoodieCHF 54.00CHF 54.00CHF 0.00 -
'Flames of Desire' Deconstructed SweatshirtCHF 54.00CHF 54.00CHF 0.00 -
Plaid Hood Zip-up HoodieCHF 55.00CHF 55.00CHF 0.00 -
Workwear Throwover HoodieCHF 58.00CHF 58.00CHF 0.00 -
Essential Heavyweight Oversized HoodieCHF 50.00CHF 50.00CHF 0.00
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SHORTS COLLECTION
Discover the perfect blend of style and comfort with our latest collection of streetwear shorts. Whether you’re hitting the city streets, skate park, or just chilling with friends, our range offers something for every occasion. Crafted from high-quality materials, our shorts ensure durability and a perfect fit, making them an essential addition to your wardrobe.
Step up your fashion game with our trendsetting jorts (jean shorts). Combining the timeless appeal of denim with contemporary designs, our jorts are perfect for those who love to make a statement. Available in various washes and cuts, these jean shorts offer unmatched versatility. Pair them with your favorite graphic tee or a crisp white shirt for a look that’s effortlessly cool and undeniably stylish. -
Long Length Y2K Wash JortsCHF 39.00CHF 39.00
CHF 0.00 -
Frayed Layered Denim JortsCHF 54.00CHF 54.00CHF 0.00 -
OLD TRIBE Leopard Print ShortsCHF 43.00CHF 43.00CHF 0.00 -
AW SPIKEY HEAD Camouflage Patchwork Raw Hem JortsCHF 49.00CHF 49.00CHF 0.00 -
Long Length Arc Leg JortsCHF 44.00CHF 44.00CHF 0.00 -
Fadeout Wide JortsCHF 47.00CHF 47.00CHF 0.00
Trend focus: baggy jeans
The baggy jean is BACK. Jeans are probably one of the most important pieces you'll have in your rotation. Straight leg, relaxed, wide and skater fits remain essential – different washes, cargo pockets and embroidered details elevate them to the next level. Jeans will never be boring.
JEANS | PANTS
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Ripped Fade Denim JeansCHF 54.00CHF 54.00CHF 0.00 -
Pleated Arc Leg Suit PantsCHF 54.00CHF 54.00CHF 0.00 -
MADE EXTREME Seam Detail JeansCHF 61.00CHF 61.00CHF 0.00 -
Essential Curved Leg JeansCHF 40.00CHF 40.00CHF 0.00
CARGOS | JOGGERS
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Astroline Track PantCHF 43.00CHF 43.00
CHF 0.00 -
Ankle Zip Straight Leg JoggersCHF 38.00CHF 38.00CHF 0.00 -
Garment Dyed Straight Leg Cargo PantsCHF 42.00CHF 42.00CHF 0.00 -
Pleated Knee Cargo PantsCHF 47.00CHF 47.00CHF 0.00
Spotlight on: workwear
SHOP THE EDIT-
Featured Brand: MADE EXTREME x BLACK AIR
Explore the drop
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'Made Extreme' Metal Graphic Long Sleeve T-ShirtCHF 43.00CHF 43.00 -
BLACK AIR 'Destruction' Washed Cotton Oversize T-ShirtCHF 33.00CHF 33.00CHF 38.00 -
BLACK AIR 'Grave Digger' Washed Cotton Jersey Graphic T-ShirtCHF 32.00CHF 32.00CHF 36.00 -
MADE EXTREME Tattoo Print Oversized SweaterCHF 52.00CHF 52.00 -
MADE EXTREME 'Redemption' Washed HoodieCHF 66.00CHF 66.00 -
MADE EXTREME Seam Detail JeansCHF 61.00CHF 61.00
CHF 0.00
ACCESSORIES
The right accessory can elevate a fit from basic to fire. Take your look to the next level with our range of fresh streetwear accessories including crossbody bags, caps, ski masks, backpacks, necklaces, belts, socks and more.
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Planet X Buckle BeltCHF 18.00CHF 18.00
CHF 18.00 -
MADEN Mini Beanie/BalaclavaCHF 32.00CHF 32.00
CHF 36.00 -
Mesh Balaclava Ski MaskCHF 17.00CHF 17.00 -
Y2K Astro Buckle BeltCHF 19.00CHF 19.00CHF 19.00 -
Y2K Graphic BeanieCHF 17.00CHF 17.00CHF 17.00 -
Y2K Vintage Style Star CapCHF 19.00CHF 19.00CHF 19.00 -
Watchful Tactical GlovesCHF 32.00CHF 32.00 -
Leather Rivet Studded BeltCHF 28.00CHF 28.00
TREND FOCUS: GORPCORE
SHOP THE LOOKSHOP T-SHIRTS
Layering made easy with our collection of graphic and solid colour tees.
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Boxy Fit Washed Drop Sleeve T-ShirtCHF 33.00CHF 33.00
CHF 0.00 -
'Behave' 90's Style Sports JerseyCHF 36.00CHF 36.00
CHF 0.00 -
MADE EXTREME Studded Metal Logo T-ShirtCHF 38.00CHF 38.00CHF 0.00
SHOP KNITWEAR
Shop the latest in knitwear - from statement graphic jumpers to tank tops and sweater vests.
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Nocturne Knitted Zip-Up JacketCHF 80.00CHF 80.00CHF 0.00 -
Multicolour Stripe 'Neoism' SweaterCHF 54.00CHF 54.00 -
Star Jacquard Sleeveless VestCHF 39.00CHF 39.00
Sneaker collection
The perfect street style sneakers to match any fit – unique colours and chunky styles to stand out from the crowd.
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KELME Retro Terrace Icon SneakersCHF 54.00CHF 54.00
CHF 0.00 -
SpeedWay Racing SneakersCHF 54.00CHF 54.00CHF 0.00 -
90's Style Skate SneakersCHF 61.00CHF 61.00CHF 0.00 -
'Masterpiece' Suede Luxe SneakersCHF 61.00CHF 61.00
CHF 0.00
BEFORE THE HIGH STREET
We are a global online only retailer which specialises in up and coming fashion before it hits the high street. We offer a platform for smaller brands to reach a wider, international audience. Our aim is to keep our customers on top of the latest trends and streetwear. Shop the hottest looks, street style and must haves for men and women before anyone else. Offering t-shirts, hoodies, sweatshirts, joggers, jackets, caps, accessories and more, we are your one stop destination for the ultimate on trend wardrobe, season after season. We use our expert inside knowledge to only bring you the products we feel you need to be wearing now, before anyone else.
trend feed | store news
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London Fashion Week 2024 has come and gone, leaving a trail of stylish chaos in its wake. The men's fashion scene was on fire, with designers pushing the boundaries of traditional menswear and embracing bold new trends. Let's take a...
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Remember the Y2K era? It was a time of technological advancements, questionable fashion choices, and the fear of the millennium bug. While we may cringe at some of the trends from that time, one thing is for sure – Y2K...
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When it comes to fashion, trends come and go, but some styles have the power to make a lasting impact. One such trend that has been gaining popularity in recent months is the resurgence of jorts. Yes, you read that right – jorts! These denim shorts have made a comeback in the world of menswear, and they are here to stay. In this blog post, we will explore the jorts trend, its history, and why every man should consider adding a pair to his wardrobe.Read more