THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Boxy Zip Hoodie178.00 GEL178.00 GEL0.00 GEL -
Long Length Vintage Wash Jorts125.00 GEL125.00 GEL -
Carabiner Keychain SetFrom 79.00 GELFrom 79.00 GEL -
Monaco Runner Sneakers231.00 GEL231.00 GEL0.00 GEL -
Fleece Lined Premium Workwear Jacket338.00 GEL338.00 GEL0.00 GEL -
90's Wash Baggy Jeans167.00 GEL167.00 GEL -
Metal Wallet Belt Chain - Silver50.00 GEL50.00 GEL50.00 GEL -
MADEN Black Mamba Skate Sneakers175.00 GEL175.00 GEL -
Essential Contrast Double Layer Long Sleeve T-Shirt139.00 GEL139.00 GEL139.00 GEL -
BLACK ARMADA Motion Trek Hiking Pants196.00 GEL196.00 GEL0.00 GEL -
Y2K Acid Wash Star Cap64.00 GEL64.00 GEL0.00 GEL -
Water-Resistant Messenger Bag128.00 GEL128.00 GEL -
Washed Metal Graphic Long Sleeve157.00 GEL157.00 GEL0.00 GEL -
Long Length Vintage Wash Jorts125.00 GEL125.00 GEL -
Spider Web Toque Beanie54.00 GEL54.00 GEL0.00 GEL -
OLYMPIAN 1984 Heritage Sneakers210.00 GEL210.00 GEL -
Essential Rib Knit Sweater114.00 GEL114.00 GEL -
Panelled Arc-Leg Jeans139.00 GEL139.00 GEL -
Leather Rivet Studded Belt89.00 GEL89.00 GEL -
Oxblood Lined Leather Loafers196.00 GEL196.00 GEL0.00 GEL -
Shadow Butterflies Vintage Wash T-Shirt125.00 GEL125.00 GEL125.00 GEL -
Astroline Track Pant157.00 GEL157.00 GEL -
MADEN Mini Beanie/Balaclava103.00 GEL103.00 GEL103.00 GEL -
SleekWave Shades50.00 GEL50.00 GEL50.00 GEL
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Conquer Your Fears Graphic T-Shirt114.00 GEL114.00 GEL0.00 GEL -
Wide Leg Utility Cargo Shorts175.00 GEL175.00 GEL0.00 GEL -
Essential Boxy Fit Long Sleeve128.00 GEL128.00 GEL0.00 GEL -
Panelled Acid Wash Hoodie242.00 GEL242.00 GEL0.00 GEL -
'Dark Plan' Acid Wash T-Shirt128.00 GEL128.00 GEL0.00 GEL -
Leopard Camo Cargo Jorts196.00 GEL196.00 GEL0.00 GEL
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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Conquer Your Fears Graphic T-Shirt114.00 GEL114.00 GEL0.00 GEL -
Essential Boxy Fit Long Sleeve128.00 GEL128.00 GEL0.00 GEL -
'Dark Plan' Acid Wash T-Shirt128.00 GEL128.00 GEL0.00 GEL -
Essential Long Sleeve T-Shirt135.00 GEL135.00 GEL0.00 GEL -
Castle Graphic T-Shirt107.00 GEL107.00 GEL0.00 GEL -
Serpent Dagger Graphic T-Shirt121.00 GEL121.00 GEL0.00 GEL
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
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SHORTS
Upgrade your summer rotation with shorts that actually bring something to the fit. Think baggy denim, utility details, washed finishes and easy silhouettes made for warm days, city plans and off-duty styling.
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Wide Leg Utility Cargo Shorts175.00 GEL175.00 GEL0.00 GEL -
Leopard Camo Cargo Jorts196.00 GEL196.00 GEL0.00 GEL -
Leopard Waist Distressed Denim Jorts171.00 GEL171.00 GEL0.00 GEL -
Camo Waist Washed Denim Jorts171.00 GEL171.00 GEL0.00 GEL -
Longline Twill Jorts128.00 GEL128.00 GEL0.00 GEL -
Pinstripe Long Length Tailored Shorts128.00 GEL128.00 GEL0.00 GEL
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Panelled Acid Wash Hoodie242.00 GEL242.00 GEL0.00 GEL -
Premium Double Zip Hoodie214.00 GEL214.00 GEL0.00 GEL -
Premium Heavyweight Boxy Crewneck Sweatshirt196.00 GEL196.00 GEL0.00 GEL -
Essential Acid Wash Hoodie196.00 GEL196.00 GEL0.00 GEL
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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Classic Workwear Chinos175.00 GEL175.00 GEL0.00 GEL -
Barrel Leg Utility Jeans196.00 GEL196.00 GEL0.00 GEL -
Balloon Leg Washed Twill Trousers210.00 GEL210.00 GEL0.00 GEL -
Pleated Wide Leg Trousers192.00 GEL192.00 GEL0.00 GEL
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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Loose Fit Utility Trousers231.00 GEL231.00 GEL0.00 GEL -
Technical Panel Trousers132.00 GEL132.00 GEL0.00 GEL -
BLACK ARMADA Motion Arc Pants210.00 GEL210.00 GEL0.00 GEL -
BLACK ARMADA Motion Trek Hiking Pants196.00 GEL196.00 GEL0.00 GEL
OUTERWEAR
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BLACK ARMADA Modular Terrain Jacket267.00 GEL267.00 GEL0.00 GEL -
Vintage Wash Fleece Lined Bomber Jacket338.00 GEL338.00 GEL0.00 GEL -
Workwear Fleece Hood Jacket249.00 GEL249.00 GEL0.00 GEL -
Fleece Lined Funnel Neck Twill Jacket320.00 GEL320.00 GEL0.00 GEL
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Utopia Sneakers267.00 GEL267.00 GEL0.00 GEL -
MADEN Traverse Sneakers210.00 GEL210.00 GEL0.00 GEL -
Monaco Runner Sneakers231.00 GEL231.00 GEL0.00 GEL -
MADEN Retro Off-Track Runners214.00 GEL214.00 GEL0.00 GEL
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Metal Wallet Belt Chain - Silver50.00 GEL50.00 GEL50.00 GEL -
AFFICIAL 'Standard Issue' Hat103.00 GEL103.00 GEL -
AFFICIAL 'We Are So Back' Hat125.00 GEL125.00 GEL -
Y2K Acid Wash Star Cap64.00 GEL64.00 GEL0.00 GEL -
Spider Web Toque Beanie54.00 GEL54.00 GEL0.00 GEL -
'Whatever' Toque Beanie47.00 GEL47.00 GEL0.00 GEL -
SleekWave Shades50.00 GEL50.00 GEL50.00 GEL -
Tinted Wrap Around Y2K Sunglasses64.00 GEL64.00 GEL
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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